“This was my first poster for Higher Ground and I remember sketching over eighty ideas. I came up with two concepts to present: one was conceptual, inspired by their eclectic sound and their latest release, How We Operate. I wanted to show two sides coming together in this real complex mechanical way. Hence the two masses, all wired up for the final sound. My second concept was two sets of teeth, with legs, in love, walking the countryside. Why? Why not! This is a rock poster. So, which did they pick? The one that kinda made sense, or the one that didn’t make sense…(drum roll)…”

-Allison Ross, designer